Midori was a creative concept centered around matcha, minimalism, and modern café culture.
The focus was on the connection between aesthetic product design, calm branding, and a conscious lifestyle — inspired by Japanese tea culture, reduced design, and an urban mindset.
The project demonstrated how a beverage concept can be developed as a holistic brand, from visual identity and packaging to the overall spatial atmosphere. We led the creative identity, shaping a calm, high-quality, and timeless look beyond short-lived trends.
Built through our established connections in Los Angeles, the campaign was realized internationally with full creative control – from casting to cultural details. Authentic storytelling meets a strong on-ground network.
